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Why use an agent? Selling a home takes more than just putting a "for sale" sign out front. You need an agent with experience and training to help you determine the right price, come up with an effective marketing strategy, and anticipate and solve any problems that come up during the selling process. A real estate professional can help you with every part of selling your home, and offer you a smoother, hassle-free experience.
When you’re selling your home, there are a number of advantages to working with an agent:
He/she knows real estate values in your neighbourhood and will help price your home competitively by preparing a market analysis of homes that have sold, competing homes that are still on the market and homes that were on the market but didn’t sell.
He/she will establish a marketing strategy for your home, ensuring that it’s exposed to as many potential buyers as possible.
He/she takes care of the tasks involved in selling a house, ensuring that the transaction is simple and low-stress for you.
He/she is an expert in the home selling process and will advise you of your rights, options and obligations.
He/she is an experienced negotiator and will work for you to get you the best possible price.
Effective marketing for your home An agent can help you market your home by exposing it to as many potential buyers as possible. The first step is putting it on the MLS. But listing your property is only the beginning; your agent will prepare a personalized plan that includes everything he/she plans to do to sell your property. At Royal LePage, your property will be aggressively promoted through:
A posting on the Multiple Listing Service (MLS)
Royal LePage property advertising publications
The Royal LePage web site
Other Royal LePage offices and real estate professionals
Mailings to potential buyers in your area
Pricing your property right If you price your property too low, it may sell quickly, but you’ll lose out on money. If you price it too high, it may not sell at all. Your agent can help you figure out the best asking price for your home.
The benefits of the right price A well-priced property may generate competing offers, which will drive up the final price. Other real estate professionals will be enthusiastic about presenting your property to their buyers. Your home will sell faster because it is exposed to more qualified buyers.
Listen to the market As part of your pricing strategy, your agent will put together a comparative market analysis, which is a good indicator of what today’s buyers are willing to pay. It compares the market activity of homes similar to yours in your neighbourhood:
Homes that have recently sold represent what buyers are willing to pay.
Homes currently listed for sale represent the price sellers hope to obtain.
Listings that have expired are generally overpriced or have been poorly marketed.
Don’t overprice your home Some sellers believe that if they price their home high initially, they can lower it later. Instead of making you more money, this strategy could end up hurting you.
Early activity is key. As soon as a home comes on the market, agents and potential buyers sit up and take notice. If it’s overpriced, interested parties will quickly lose interest. By the time the price drops, the majority of buyers are lost. When a home has been for sale too long, buyers will be wary and may reject the property.
You’ll miss the right buyer. You may think that interested buyers can always make an offer, but if your home is overpriced, potential buyers looking in a lower price range will never see it. And those who can afford a home at your asking price will soon recognize that they can get a better value elsewhere.
You could run out of time. You may end up having to drop your price below market value if your home doesn’t sell initially. Price it right the first time, and you won’t end up having to sell it for less than it’s worth.
Renovating for resale Renovations don’t have to be expensive or extensive to offer you a good rate of return. In fact, a quick coat of paint can go a long way to boosting your selling price. Just make sure your new décor is tasteful, with shades of white and tame versions of popular colours.
The kitchen and bathroom are your best bets for renovation with the highest payback. Take a look at these average rates of return for home upgrades:
Interior painting and décor - 73%
Kitchen renovation - 72%
Bathroom renovation - 68%
Exterior paint - 65%
Flooring upgrades - 62%
Window/door replacement - 57%
Main floor family room addition - 51%
Fireplace addition - 50%
Basement renovation - 49%
Furnace/heating system replacement - 48%
New lighting - 84%
As an expert on home sales trends in your neighbourhood, your Royal LePage Sales Professional can suggest which areas of your home could benefit from renovation and increase its value.
Preparing your home for an inspection If you’re selling your home, be prepared for a visit from a home inspector, who will be checking out the property on behalf of possible purchasers. Take a look through your home using these steps, and repair any problems to ensure that your inspection is a success.
1. Make sure the structure is sound. Check to see if any renovations have damaged the structure. Look for termite damage. Ensure that "settling" hasn’t caused damage to the foundation or support beams and joists.
2. Check if electrical and wiring systems are safe. Loose wires or incorrectly installed or wired receptacles, switches or electrical box problems are hazardous and should be fixed. All homes should have a minimum of 100 amp service.
3. Look for leaks. Water can leak into unexpected places, causing extensive damage over time. Examine the underside of sinks and dishwashers, along ceilings, on floors or along basement walls. Plumbing fixtures, water-using appliances, drain pipes, water supply inlets and outlets, basements and roofs can all be causes and sources of water damage.
4. Resolve safety issues. Make sure windows open easily and lock securely, and entrances/exits can be securely locked. Correct hazards such as hidden curbs, loose railings and stairs, uncapped wells, etc.
5. Check plumbing. Faucets should run easily and shut off completely, bathtubs should be properly caulked and grouted, toilets should be bolted down securely, drains should be clog free, and the water heater should be in good working order.
6. Make sure your heating and cooling systems work. Make sure they are up to date, clean, in good working condition and have clean filters. Check refrigerant in air conditioning units.
7. Have a friend take a look. A general, unbiased overview of your home by a neighbour or friend may reveal issues you might have overlooked.
Getting your home ready to show If you’re planning an open house, or are expecting buyers to be looking at your home, make sure their first impression is a good one. Here are few hints for making your house look great to potential buyers:
Exterior
House in good repair
House number easy to read
Eavestroughs, down spouts and soffits in good repair
Garage/car port clean and tidy
Litter picked up
Cracked or broken window panes replaced
Lawns and hedges cut and trimmed, garden weeded and edged
Walks shovelled and salted
Boot tray inside front door
Doorbell and door hardware in good repair
Porch and foyer clean and tidy
Interior
Chipped plaster and paint touched up or replaced
Doors and cupboards properly closed
Leaky taps and toilets repaired
Burned out light bulbs replaced
Squeaky doors oiled
Mirrors, fixtures and taps cleaned and polished
Seals around tubs and basins in good repair
Floors cleaned, garbage containers empty
Inside of closets and cupboards neat and tidy
Appliances cleaned
Countertops neat and polished
All lights turned on
Air conditioner turned on in warm weather
Fresh air in house
Fireplace lit in cooler weather
Halls and stairs cleaned
Drapes opened during daylight
Carpets freshly vacuumed
Fresh flowers in various rooms
Jewelry and valuables locked safely away or taken with you
Valuable property, such as art, vases and figurines out of reach, out of sight or locked away
Pets absent, where possible, or contained during the showing, and litter boxes clean
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We take your privacy seriously. By selecting "Accept All," you consent to the storage of all related cookies on your device. These cookies improve site navigation, analyze usage patterns, and support our marketing and service endeavors
Privacy Policy
Cookie Overview
When you visit a website, it may store information in cookies on your browser. This data includes preferences and device information, primarily to enhance your browsing experience. While it doesn't directly identify you, it does personalize your web experience. You have the option to manage cookie settings by clicking on category headings, but blocking certain cookies may affect your site experience and available services due to our privacy commitment.
Privacy Policy
Necessary Cookies
Always Active
These cookies are essential for the site to work and can't be disabled. They're typically set when you request services like adjusting privacy settings, logging in, or filling forms. In certain cases, non-identifying cookies are necessary for content delivery networks. You can block or receive alerts about them in your browser, but it may affect some site functions. These cookies don't store personal information.
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These cookies track site visits and traffic sources for performance improvement. They provide insights into popular pages and visitor behavior, collecting only anonymous data. Blocking these cookies means we can't monitor site visits or performance.
Enhanced Features Cookies
These cookies improve your browsing experience by offering personalized features. They remember your preferences such as login information, accessibility settings, and language choices. Additionally, they may enable advanced features from third-party vendors, like enhanced mapping and neighborhood information. We don't use these cookies to track or profile you, but it's important to note that cookies required by some features may have identifying aspects.
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These cookies may be set through our site by features provided by Third party vendors known to operate advertising networks such as Facebook, Youtube etc. These cookies help these companies create an interest profile based on your online browsing behavior. They don't store personal information but identify your browser and/or device uniquely. Disabling these cookies may result in some website features being disabled. Ie Blogs
All information displayed is believed to be accurate, but is not guaranteed and should be independently verified. No warranties or representations of any kind are made with respect to the accuracy of such information.
Not intended to solicit buyers or sellers, landlords or tenants currently under contract.
The trademarks REALTOR®, REALTORS® and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by CREA and identify the quality of services provided by real estate professionals who are members of CREA.
REALTOR® contact information provided to facilitate inquiries from consumers interested in Real Estate services. Please do not contact the website owner with unsolicited commercial offers.